How Search Engines Work (best search engine placement)

So now you want to understand how search engines work. Before that lets go back to the fundamental. Hopefully at the end of day you will get the clear picture how search engines work. With that clear understanding you can secured your best search engine placement for your website!

Search engines are fundamental to the success of your website. When someone searches a topic, they usually look at the first page of results. Perhaps they will look at the second - but for each page after the first that your site shows up on, probability of anyone going to your site drop dramatically. Because of that, knowing how search engines work will help you getting best search engine placement for your website.

The first that need to know how search engines work is that search engines has spiders that crawl the websites for content. When a site is submitted to search engine, the spiders are immediately sent out. The big three search engines (Google, Yahoo, and MSN) deploy automated software robots (sometimes called spiders) to find you. The spiders jump from hyperlink to hyperlink crawling all over the internet looking for new content and new websites, while verifying the old content on existing websites.

After the spider crawls your site for all information it can find, it then sends it back to a data bank where it is stored and indexed. These databases contain the locations of billions of documents for future reference. If your site is linked to any other sites, it will do this for those sites as well. When you do updates to your page, the spider will revisit from time to time to check for these updates. For your information, this page by page crawl by the search engine spiders goes on 24/7 all over the web.

With this database created, the search engines responds to the requests for information made by the users of search engines. These requests for information are submitted in the form of keywords of phrases and are matched up with the indexed documents. A search engine then provides a listing of the matched results. Depending on the search, the results might yield hundreds or thousands of possible matches.

To make the reading of the search results easier, the search engines ranks the results. Relevance is the key criteria in the ranking and the results are provided in descending order. This ranking is created by algorithms that are constantly monitoring relevance. Relevance can include the age of a document, the number of links to a document, and the keywords in the document. All this is done in fractions of a second.

Now, when you search the web for something, and you are using a search engine like Google, for instance. This search engine doesn't actually give you the results in real time. It is giving you the websites it has ranked. Now, each search engine will rank pages differently. So for example, if you were to search for travel insurance with a Google search engine, you will get a result of Google's page ranking. If you were to search for travel insurance with Yahoo search engine, you may get different results based on Yahoo's ranking system.

I hope until this sentence we have cleared out how search engines work. It is clear now that the search engines have their own ranking criteria. Google has their own algorithms as well as Yahoo, MSN, AltaVista (just to name a few!).

But another issue is what does all this have to do with you as an online marketer? Well as i said earlier best search engine placement is very important to your website. When someone searches a topic, they will only be looking at the first page of the search results, maybe the second, but the chances are slim!

Understanding keywords is so important to your business. You need to find relevant keywords which are searched for often but for which there is little competition (this will give you a better rate on these in pay-per-click campaign). Used properly, you can use these words to get higher or best search engine placement for you website!

Being know-how about how search engines work can make all the difference to your online marketing business. Your site can get the best search engine placement in the major three search engines as i stated earlier, which is where it needs to be to succeed!


Tag :how search engines work,best search engine placement,search engine

Best Search Engine Placement of Google

I strongly recommend you to use the following quick tips so that you could get the best search engine placement of Google for some keywords within a month or two, depending on how competitive your niche is.

1. Put original content on your blog
Try not to copy an paste other website's contents. Search engines are too smart to detect it. It is very good if you are able to post new and fresh content everyday. But if you cannot, then twice a week. Search engines love new and fresh contents for customers.

2. Submit your blog to Google’s sitemap.
Do this step after you have at least five posts on you blog. As long as you have a blog that looks authentic and is not filled with scraped content, this is a good start to getting noticed by Google.

3. Submit your RSS feed to at least forty sites.
This can be done in less than a couple of minutes using RSS Submit (RSSFeedsSubmit.com), a great piece of software that automatically submits your feed to more than fifty sites. The price is very reasonable (less than $50).

4. Submit your original articles to article directories.
EzineArticles.com, GoArticles.com, ArticleAlley.com, and SearchWarp.com. are some of them. But make sure you do not submit more than one a day since it is better to not flood the article directories or they might think you are spamming them. It is very important to have a good resource box with links back to your site.

5. Get your URL link listed in as many places as possible.
For me i love this step. Try searching blogs or websites within your keywords. Leave a comment if there are a place to leave a comment. In that comment box, do not forget to include your signature that contain your url. Submit your site to directories like DMOZ. Answer questions at answers.yahoo.com and include your URL with your signature. Also you can do a search with the phrase “keyword add url” and add your URL at sites that allow you to do it for free. Also do not forget to submit your blog to Technorati. Submit your original posts to social bookmarking sites like Digg, Netscape, Redit, Plugim, and so on. Ask your friends to vote for your submissions at the social bookmarking sites.

That is all for now. Hopefully you can try those steps. Remember that there is nothing impossible to get best search engine placement for your blog or website. Work smart is better than working hard.

Best Search Engine Placement

Search Engine Placement plays important aspect for internet business. It is because majority people who surf the internet using search engine to find what they are looking for ,such as services, products or information.

Getting the best search engine placement for your website therefore is a must to improve the traffic to your website as well your website's performance and the profitability of your business. There was a study revealed that webmaster need to strive to search engine placement within the first three pages. Of course we all know that getting top position in the first page is the best, but if that is not possible, getting search engine placement within the first three pages will likely make you happy to see your business expand.

Commonly there are three major search engines. There are Google, Yahoo and MSN. All webmaster want to get best search engine placement in the Google search result. It is because recently Google is the most popular and widely used search engine on the internet. This is followed by Yahoo and MSN.

These are measured the three major search engines and achieving enviable search engine placement in them really adds atomic advantage that boost your internet marketing campaign and the success of your website for generating leads and sales.

Do you know that to get best search engine placement , now it comes SEO or Search Engine Optimizatiion. Search Engine Optimization is the process of designing and developing your website to be nearly search engine friendly. Search Engine Optimization purpose is to achieve a good search engine placement within a specific search engine or a variety of search engines without paying pay-per-click advertising fees to get your website listed in the search engine results. Some of the webmasters can do their own search engine optimization to get good search engine placement. But in some cases, some webmasters get a service from search engine optimization specialist to get top search engine placement. This is true when there is a lot of competition within their specific keywords or industry (niche). And all of their service is not free. There a certain amount to be paid.

What i could recommend to you is do not worry a lot about the search engine optimization. It doesn't matter if you wish to do your own search engine optimization. All the way you keep learning everyday and this is good for you. All you have to lose is the time to put into the process. After all if you did not get the search engine placement you want, then you can always hide search engine optimization consultant later to attempt better search engine placement.